Can you believe we’re already approaching the halfway point of the year? It feels like just yesterday we were setting our Q1 goals, dreaming big, and planning our next moves. Now is the perfect moment to pause, reflect, and reset. This is your mid-year business audit—a powerful opportunity to take a meta look at what’s working, what needs tweaking, and how to finish the year with clarity and confidence.

Whether you’re crushing your goals or feeling like you’re a bit off track, you’re not alone. Let’s walk through a simple way to audit your business and take intentional action to keep moving forward

Step 1: See the Big Picture

Before diving into the numbers, take a moment to zoom out and reflect:

• What were your original goals for the year?
• Have your priorities shifted?
• How do you feel about the direction your business is heading?
• Are you showing up as the CEO you want to be?

Sometimes we get so caught up in the day-to-day that we forget to look up. This is your permission to take a meta view—step outside the weeds and look at the bigger picture.

Step 2: Audit Your Business Goals

Here’s a simple framework to audit your business and see if you’re still aligned:

1. Review Your Goals

• Pull out your Q1 and Q2 goals.
• Check what’s completed, in progress, or off track.
• Ask yourself: Were these goals realistic? Are they still relevant?

2. Evaluate Your Metrics

• Revenue: Are you pacing toward your financial goals?
• Leads: Are you attracting your ideal clients?
• Engagement: Is your audience connecting with your message?
• Operations: Are your systems helping or hindering your growth?

3. Client Experience Check

• Are you delivering the level of service you want to be known for?
• What feedback have you received?
• Where can you improve the customer journey?

4. Time + Energy Audit

• What’s giving you energy?
• What’s draining you?
• Where are you spending time that doesn’t align with your big vision?

Step 3: Take Intentional Action

After your audit, it’s time to take inspired action. Here are some practical steps:

1. Refocus Your Goals

• Refine your big three goals for Q3 + Q4.
• Make sure they are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).

2. Create a 90-Day Action Plan

• Break your goals into monthly and weekly tasks.
• Set milestones and hold yourself accountable.

3. Delegate + Automate

• What can you outsource or automate to free up your CEO time?
• Invest in tools, systems, or people who support your mission.

Final Thoughts

The halfway mark of the year isn’t just a checkpoint—it’s a powerful opportunity to pause, reflect, and realign with where you’re headed. A thoughtful business audit helps you see where you’ve made progress, where you may have drifted, and what needs to shift to move forward with purpose.

Remember, success isn’t about perfection—it’s about awareness, intention, and consistent action. You still have time to make this your best year yet.

Cheers to finishing your year strong!

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LYDIA GILLIS PHOTOGRAPHY is Denver based Seniors, and Personal Branding Photographer as well as educator. She helps photographers run a profitable and sustainable business. 

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