“Make It Easy to Find You: You’re Not a Secret Agent!”
Let’s talk about something that came up while I was working on a fun project: a member spotlight feature for a women’s group I’m part of. I was gathering info to highlight some entrepreneurs—and wow, did I go down the rabbit hole.
Make It Easy to Find You: You’re Not a Secret Agent! That’s what I kept telling myself as I tried to figure out what these amazing women actually do. I visited social media pages and websites expecting to find polished “About Me” sections and clear business info. Instead? I found:
- No business name on the profile
- No website listed
- No clear mention of the product or service offered
- No “About Me” page
- No explanation of their why
- No headshot—or a very outdated selfie from the early 2010s (#ThrowbackThursday?)
Honestly, if I had been a potential client, I would have thrown in the towel after 30 seconds. But instead of being frustrated, I treated it as market research—a reminder of what not to do and an opportunity for us all to grow.
So, let’s get to it: if you’re running a business, your info should be easy to find. You’re not a secret agent—you’re a CEO, and your personal brand should say so.
Why It Matters to Be Easy to Find
Here’s the deal: it takes about 7 seconds to make a first impression. If your potential client can’t figure out who you are, what you offer, or how to contact you in that short window, you’ve already lost them.
People buy from people they trust.
Trust starts with connection. And connection starts with visibility.
When you’re hard to find, you’re missing opportunities.
Let’s make sure that doesn’t happen to you.
5 Simple Steps to Be Easy to Find Online
- Update Your Profile
- Make sure your name, title, and business name are clearly listed.
- Include your current headshot—no selfies from the car, please.
- Link to Your Website
- And please… make sure it works! Dead links are a dead end for clients.
- Have an ‘About Me’ Page
- Tell us your story. What do you do? Who do you serve? Why do you do it?
- This is where your personal brand really shines.
- Include Contact Info
- Don’t make people hunt you down. A visible email, booking link, or contact form is essential.
- Share Your “Why”
- Clients connect to your heart, not just your services.
- Be human. Be real. Be YOU.
You’re the Brand—Let the World Know It
If you’ve been hiding behind vague bios or skipping the “About Me” section because you’re not sure what to say—it’s time to change that. Your story is powerful. Your purpose matters. And the world needs what you offer.
Make it easy to find you, and you’ll be amazed at how much more magnetic your business becomes.
Now go do a quick audit of your social media and website—and if it looks more like a secret diary than a business, it’s time for a refresh.
Want more business tip? Make sure to check out this blog post.
How to Give Yourself a Bonus as a Solo Entrepreneur
Give Your Self Grace: Productivity Tips for Business Owners
How to Audit Your Business and Finish the Year Strong
LYDIA GILLIS PHOTOGRAPHY is Denver based Seniors, and Personal Branding Photographer as well as educator. She helps photographers run a profitable and sustainable business.
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